12.04.2011 Endesa Press-center
Endesa has consolidated its position as the number two player in the Portuguese deregulated power segment, with over 40,200 customers and sales volumes of 5,700 GWh, which translate into market shares of 11.2% and 27.1%, respectively.
In the recently-deregulated Portuguese domestic power market, Endesa, as power supplier, boasts over 40,200 customers, 11.2% of the market, ranking it the number two player based on data published by the Portuguese energy watchdog, ERSE, dated February 2011.
In terms of consumption, at 5,720 GWh, Endesa also ranks second, with a share of 27.1% of a market that has annualised consumption of 21,106.2 GWh.
By segment, Endesa’s penetration of industrial customers (consumption of over 3,600 GWh) and heavy users (consumption of over 1,500 GWh) stands out, with market shares of 31.2% and 25.9%, respectively. Its market share in the small business segment is 19.1%. In terms of household consumption, which accounts for the bulk of the overall customer base, Endesa’s market share is approaching 8%.
At present, Endesa is competing in the Portuguese residential power segment with a new savings offer where new Endesa customers are eligible for a discount of up to 5% during their first year with the company.
Endesa is the largest power company in the Iberian Peninsula; its presence in Portugal dates back to 1993, when it commissioned the Pego coal-fired power station and began to operate as a local power generator.